About Us

A Bag That Couldn’t Keep Up

Parenting is messy, magical, and downright unpredictable—and let’s face it, most diaper bags just don’t get it. Our founder, a mom of three, was fed up with the options:

  • Big, bulky bags that felt like overkill for short trips.
  • Tiny, cute bags that couldn’t fit the essentials.
  • The endless shuffle between multiple bags (and always losing the wipes in the process).

She thought, there has to be a better way. Spoiler alert: there wasn’t. So, she created one herself.

Swaddle Tote Was Born

What started as a scrappy, DIY solution quickly grew into an idea for the ultimate diaper bag: one that’s versatile, stylish, and actually makes sense. After years of tweaking, testing, and a whole lot of mom-approved input, Swaddle Tote came to life.

Now, it’s a game-changing 2-in-1 bag system designed to keep up with all your mom moments—whether it’s a quick Target run or an all-day adventure. Big bag? Small bag? Both? You decide. Swaddle Totte adapts to you, not the other way around.

Where Style Meets Functionality

Parenting is hard enough—your diaper bag shouldn’t make it harder. That’s why we’ve packed Swaddle Tote with all the thoughtful features you need (hello, built-in changing pad) and designed it to look as good as it works.

It’s not just a diaper bag; it’s your go-to for staying organized, looking amazing, and feeling ready for whatever the day brings. Because even in the chaos, you deserve a bag that gets you.

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